Case Study
Wetelo, a web development company, wanted to expand into the US market. After 3-month consulting, the company achieved this goal by enhancing long-term customer relationships and implementing effective lead-generation processes. Wetelo redefined business objectives for future growth, which resulted in a 25% sales increase and 15% revenue growth.
Wetelo faced the key challenge of expanding into the US market while improving long-term customer relationships and exploring new client acquisition strategies to enhance profitability. The company aimed to achieve the following objectives:
Yurii Firs, the CEO of Wetelo, sought advice on redesigning the sales and marketing strategies to adapt to the new market conditions.
Based on the company’s challenges and requests, we have chosen Consulting 360° Service spanning processes audit and optimization in Strategy, Sales, and Marketing as the best solution. Additionally, the Wetelo Team participated in the Sales Processes, Project Management, and the Art of Negotiations training sessions. Here is a complete list of the activities the company obtained during the three months to work out the challenges, inefficiencies, and skill gaps.
*After the 3-month consulting compared to the indicators before the start
Monthly Revenue
Sales % per Developer
Sales % per Employee
Lead Generation
Sales growth of 25% through Sales process improvement
The company has significantly enhanced Sales processes, improving scripts and сlosing procedures.
15% revenue growth thanks to relevant client acquisition
Wetelo's Sales team improved client validation with relevant ICP and appropriate client acquisition channels.
Increase in the number of qualified leads by 25%
Wetelo identified the top-performing client acquisition channels with a steady outbound and inbound lead flow.
Setting realistic goals and strategic priorities for 1-3 years
Strategic planning revamped business objectives, establishing key strategic directions and metrics.
Wetelo plans to continue working with the following directions:
Reviewing strategic planning and set new business objectives at the end of the year
Monitoring implementation and efficiency of Marketing initiatives
Upskilling Sales representatives to keep improving client retention and acquire more relevant clients
“The consulting provided a clear roadmap for achieving our business objectives, seamlessly combining theory and practice. The synergy achieved between Sales and Marketing is noteworthy. The project exceeded our expectations. With a well-defined plan in place, our team is now focused on implementation, anticipating even more astonishing results for every team member and the company as a whole.”
Yurii Firs
CEO at Wetelo